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Visual Website Optimizer (VWO) is an A/B testing tool, making it simple to create variants of your landing pages to compare, track and optimise results. Through their design mode editor, you can create new versions of your existing landing pages, with drag and drop functionality...

Optimizely helps you optimise your experience for visitors across different channels and devices. It provides the flexibility to run A/B testing across web and mobile versions of your website, so you can start to optimise towards the data. Tweaks to your pages are easy from...

In part the replacement for the old Google Website Optimizer, Google Content Experiments is a function of Google Analytics that allows you to run side by side test variations of the same page to establish which performs better for your set conversion goals. To use...

Maxymiser is an all-encompassing testing and personalisation tool. Not only can you run extensive A/B and multivariate testing across your site, you can also drill down into the analytics of those taking action through different test variants, to segment and personalise the experience for total...

SiteSpect is an A/B, split testing and multivariate testing tool with the ability to run thousands of different tests simultaneously to get to the optimum result. Sensitive to different screen resolutions and devices, SiteSpect can help you streamline your website across all types of mobile...

Adobe's entry into the world of AB testing comes in the shape of Adobe Target, part of Adobe's wider Marketing Cloud. Packed with advanced testing and targeting functionality out of the box, there's also the option to add your own JavaScript where required, so you...