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Personalisation is becoming an increasingly prominent factor in ecommerce, with retailers looking to leverage every advantage in the race for customers. Peerius is an application that aims to serve up a more personalised experience for different visitors to your site. From 'smart' recommendations and content,...

Acquired by SmartFocus back in 2012, PredictiveIntent is now part of the SmartFocus suite of solutions. It works by attempting to predict the intentions of visitors at a personal, individual level, so as to better serve visitors with a near-custom user experience. By observing and...

Certona is another excellent tool for personalisation, helping segment visitors to your site into different narrow groupings based on the data available. By intelligently sifting through data to present a more customised experience for each visitor, and assessing intent across multiple different channels, using Certona...