CheetahMail is a great tool for managing your email campaigns, powered through the Experian Marketing Suite. The Interactions Manager gives you the power to monitor customer interactions, by helping to create engaging, personalized content for every customer. Intelligence Manager works by providing the analytics data that you need to ensure every penny of your marketing spend is targeting the right groups, segments and demographics. The Identity Manager helps to create a profile for each of your customers, to ensure that you can effectively run an engaging marketing campaign on the basis of segmented personalisation.
