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The Google Keyword Tool is a staple for anyone running an Adwords campaign. Also helpful as a keyword research tool, the Keyword Tool allows you to find related keywords, which can subsequently be targeted through your campaigns. The tool presents suggested keywords, along with search...

Google's Display Ad Planner is a great tool for those planning a display ad campaign (as opposed to a text ad campaign). Working in a broadly similar way to the Keyword Tool, the Display Ad Planner allows you to identify demographics, device split, and suggested...