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Google Webmaster Tools is yet another Google tool falling in the "essential" category. Webmaster Tools is free to use, and effectively opens a channel of communication between Google and your site. This is helpful in flagging crawl errors, identifying penalties and other issues that can...

Ubersuggest is like Google Suggest, but better. It allows you to search for keywords queries by language and by source (e.g. web, images, news, video etc), so you can generate additional keywords as part of your SEO campaign. Great for uncovering longtail or obscure phrases...

If there was to be a winner in this category, Moz is the one SEO tool that you really need. It provides access to social mentions, links to your website, website rankings, and an analysis of website traffic, content, and engagement within one useful tool....

Raven Tools combines a series of tools for online marketing, SEO, content marketing, and social media. All of these tools are viewable on a centralised dashboard, which you can share with colleagues or freelancers to spread the legwork. It is compatible with Google Analytics, LinkedIn,...

With an affordable subscription, LinkRisk gives you access to several different tools, including Rankings, Investigate, Monitor, Peek, and Audit, as well as an API for external hookups. These tools allow you to follow backlink profiles, track the status of links, analyze link data, monitor website...

Another SEO tool to swear-by, Ahrefs offers a Site Explorer and Content Explorer tool, both of which provide comprehensive backlinks information and other metrics for improving your siteÕs amenability to Google. Ahrefs updates backlinks every 15 minutes, driving the largest backlink index in the world....

SEMrush is a data tool for analysing backlinks, content and competing sites from an SEO perspective. Branded as a Ôcompetitive intelligenceÕ tool, SEMrush gives you invaluable insights into your own performance, as well as the competition, so you can better inform your SEO and link-building...