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SocialBro was built with Twitter users in mind, providing businesses with the insights, tracking and reporting necessary to measure, tweak and strengthen their social media efforts. By taking a bird's eye view of your Twitter account, SocialBro provides statistics and data (including charts) to help...

Social media analytics can help focus and streamline your social media investment, so your strategies are working most accurately towards achieving set goals. Simplymeasured is a comprehensive social media analysis tool, feeding data from your social media accounts into graphs, charts, tables and other formats...

Created by the team at Moz, FollowerWonk is a tool for tracking, sorting, analysing and comparing your Twitter performance, both in terms of followers and in terms of general engagement levels. FollowerWonk probably needs a comprehensive update, but it's still a usable tool for tracking...

Twitter's in-built analytics tool is great for getting some numbers on the engagement and impact of your social media efforts. From tracking your profile traffic, mentions, re-tweets and other metrics, through to analysing interactions, the analytics packages allows you to generate your various reports, so...

Facebook Insights shed light on the demographics and behaviour of Facebook users engaging and interacting with your profile. There are numerous different insight metrics and views you can generate, which make it easier to ensure you're targetting the right people. Facebook tracks these insights automatically,...

Socialbakers was designed, they say, to make marketing 'smarter'. By making use of their comprehensive social analytics packages, you can achieve just that. With Socialbakers, you can run your campaign as is, and let the data guide you towards more optimal campaigns from there. Whether...

Datasift is a social media marketing tool focusing on the analytics side. The platform doesn't handle posts or interactions on your social media profile - rather, it interprets data, and provides comprehensive, 'deep' analysis across a range of metrics they determine as relevant. Tracking over...

AddThis provide nice, responsive social marketing buttons, which it claims leads to an average 20% increase in social shares across sites that use its widgets. Clear, bold design is a great start as far as encouraging your traffic to share your content is concerned, but...

ShareThis is a really cool tool for creating free social sharing widgets, with the added benefit of in-depth analytics so you can track, test and optimise for best results. All you need to use ShareThis is the relevant widget code for your site, and integrations...