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Qualaroo provides the qualitative data that puts the meat on the bones of your analytics. Analytics show you what's happening, but they don't tell you why. With Qualaroo, you can reach out to individual users and ask them about their experience, drilling down into specific...

A free tool in its own right, Google Forms hooks up with Google Spreadsheets to translate form data into maleable spreadsheet data, which can be manipulated and moved across spreadsheets and cells to track and produce more meaningful, trackable data. Customisation options in terms of...

Where Google Forms is less suited to consumer facing data capture, SurveyMonkey comes in to its own. The templates mean it's possible to get a great design and a logically strong survey at the same time, so you can be sure you're asking the right...

SurveyGizmo is wonderful. It's like SurveyMonkey with all of the bugs and UI quirks removed. It's a simple, fairly cheap tool for setting up, running, and reporting on surveys. They have a range of themes and question times, or you can brand it to fit...

The iperceptions survey tool makes it possible to collect qualitative feedback on the intent, experience and desire of those interacting with your website in real time. It creates a pop-up you can inject within your site, requesting users meeting certain parameters to give feedback. The...