The iperceptions survey tool makes it possible to collect qualitative feedback on the intent, experience and desire of those interacting with your website in real time. It creates a pop-up you can inject within your site, requesting users meeting certain parameters to give feedback. The results are then processed nicely back-end, so you are left with an easy to manage, long-form reflection of how your website is performing and certain ways you might be able to make gains. You don’t know until you ask, and the results can often be surprising!
