Where Google Forms is less suited to consumer facing data capture, SurveyMonkey comes in to its own. The templates mean it’s possible to get a great design and a logically strong survey at the same time, so you can be sure you’re asking the right questions in the right ways. When you collect and collate answers from your SurveyMonkey submissions, you have access to further analytics, and the ability to compare directly with other campaigns and other forms, allowing you to identify gaps in your CRO where it becomes possible to make improvements.
