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Tealium is another option for tagging and tracking user behaviour, ensuring those who visit your site and engage with your content are processed in a data-focused way. The application runs in the cloud to create a data layer to the web experience, tracking as much...

Formerly Tagman, Ensighten is the new name for this so-called 'open marketing platform'. Ensighten manages different tags and tag data across multiple different devices, so you can effective track the individual across desktop, laptop, mobile and tablet, for follow-round segmentation and personalisation. The app also...

This has now become Signal (signal.co), to reflect the aims of the product in delivering that one, 'single view' of the customer that is so sought after in this current ecommerce environment. Signal tracks data across various channels, so you can hook up data collected...

Now part of Rakuten Attribution, Storm Tag Manager is the perfect solution for those using tags in their marketing and tracking. Part of the wider 'Measured Success' platform, or available as a standalone, Storm Tag Manager is aimed at more sophisticated tag users, providing enterprise...

Google Tag Manager is a free tool from Google, designed to make it possible to track different events through 'tags', snippets of code which pass data about particular browsing behaviour or events for greater segmentation and personalisation. The Google platform isn't necessarily as thorough as...

Qubit Opentag is in many ways like Google Tag Manager, except its interface makes it possible for even the less technically minded to get results. Opentag allows you to generate tracking scripts for a huge array of different objects and actions on your site, without...