Archive for Category: Web Analytics

Universal Analytics

Universal analytics is Google Analytics one stage further. Relying on a universal user ID assigned to an individual session or user, you can effectively track more insights, especially as relates to the experience of logged-in users on your site. An upgrade from within your Google Analytics account, it’s a...

Device Type

You can also segment on the type of device used to view your site. If your traffic is overwhelmingly mobile, it’s the mobile experience you need to be optimising. Only segmenting in this way will let you know whether you’re focusing around providing the right experience for your customers,...

Visitor Type

Segmenting by visitor type let’s you see engagement with your brand from existing customers, while tracking new customers as a separate stream. Commonly, you’ll use this method of segmentation to choose between new and returning visitors, or logged in vs. non-logged in visits. Useful data you can feed back...

Google Analytics

The default option for most, Google Analytics is free, yet powerful enough to cater to a huge range of tracking requirements. Installed with a single tracking code, you can unlock the full power of your data by using a range of different reports, tools, goals and filters, to set-up...

Geography

There are two ways you can track interactions by geography within Google Analytics, great for filtering data to gain geographic insights into how your site is performing. It’s possible to create filters by selections of countries (for international sales regions for example), or by selection of sub-regions (like cities,...

Browser Identification

Browser Identification gives you insight into the type of browsers used to access your site. For those with traffic and conversions at scale, this can be useful knowledge, providing a framework for optimization according to different browser and platform experiences. Essentially, if you know how your traffic is viewing...

Segments

Segments are individual sub-sets of your traffic, apportioned by demographics within your Google Analytics accounts. Say, for example, your demographic data shows that women aged 55 from the US are converting at a higher rate than other demographics. You can then create a segment around this profile, retarget these...

Funnel Reports

Funnel reports present a visualisation of your conversion funnel, factoring in and tracking data at various different points of the process. So, your funnel might track traffic to your landing page, sign-ups to your email list, and then conversions/sales, presented as a chain in a visually sensible way so...

Demographics

Demographics in Analytics makes it possible to dig down into the Age, Gender, Location and interests of those visiting or engaging with your website. These statistics are collected by default by the Analytics tracking code, which means you have flexibility in the data reports you can generate, filtered or...

Landing Pages

Landing Pages is a type of report from within Google Analytics that shows you where people are arriving into your site, and which of your pages in particular is reporting the best stats. This can be used to track the performance of various blog posts, for example, allowing you...