Salecycle is great for remarketing, aiming to reconnect your brand with the average 70% of users who abandon the shopping process. Their VP of Sales describes his job as ‘selling money’, and given the increase in sales the software generates from reaching out to otherwise lost customers, this is accurate for a lot of their customers. Salecycle takes a ‘no discounts’ approach to remarketing (which is refreshing), and offers a huge range of split testing options to fully optimise your site. However, Salecycle only works with companies in the region of £10m+ turnover, and there’s usually a queue for implementation – a good sign it’s worth considering.
