Archive for Author: cro

Cloudflare

Performance and security are the main reasons brands choose CloudFlare as their CDN of choice. Serving some of the largest sites on the Internet, CloudFlare provides speedy access to your site from geographically local servers throughout the world, decreasing load times and improving performance while customers interact with your...

Akamai

With over 100,000 servers across 90 countries, Akamai is well positioned to offer a better experience for your visitors. CDNs like Akamai take the content you publish and spread the load over their network, to ensure the quickest possible load and response times for your traffic, wherever they are...

Sli

SLI Systems provides advanced search functionality to some of the web’s leading retailers, helping to most accurately anticipate and reflect the search intentions of your users. With analytics and reports into search behaviour and interactions on your site, SLI’s solution can help you optimise your site layout, navigation and...

Fredhopper

SDL Fredhopper is more sophisticated than other on-site search tools, recognising the important of on-site search and navigation more broadly in the conversion experience. By tracking analytics, SDL Fredhopper can use this data to become much more intelligent, actually improving the customer experience through eliminating navigational difficulties and presenting...

Solr

Solr, as in ‘Solar’, was originally created by CNET Networks in-house developers, and was released as an open source alternative for on-site search in 2004. Solr indexes your site content, including support for in-document search across PDF and other files, providing your users with results optimised for speed and...

Google Custom Search

The classic on-site search tool, Google allows you to set up a free custom search box, with limited customisation potential, for including on your site. This can be monetized by Google Adsense, or you can pay $100 annually to remove the ads and open up a wider range of...

Struq

Struq is a fast-growing remarketing platform, provide retargetting across devices to capitalise on every possible sale, a factor they say can contribute to an a revenue hike of 30%. Working with Struq means you can focus marketing spend on customers who have already interacted with your site, meaning every...

Google Analytics/adwords Remarketing

It’s also possible to set up remarketing through AdWords, which of course hooks up nicely with your Google Analytics account. This makes it simple to find audiences for retargeting, and to communicate that to your AdWords account, creating the ‘follow round’ effect on Google and network sites that works...

Sociomantic

Headquartered in Berlin, Sociomantic takes a predictably numerate approach to remarketing, designed to provide consistent, incremental gains through making your display ads more ‘intelligent’, a.k.a. more data driven and therefore effective. Real-time reporting is great for gaining insights on the fly, and the dynamic ad personalisation tool means you...

Criteo

Criteo provides solid, effective retargeting, so your marketing is reaching people who have already engaged with your brand. Along with retargeting across different networks and devices, Criteo also helps you drive personalised recommendations, increase the average lifetime value of a customer, re-engage those who might have dropped off, and...