Acquired by SmartFocus back in 2012, PredictiveIntent is now part of the SmartFocus suite of solutions. It works by attempting to predict the intentions of visitors at a personal, individual level, so as to better serve visitors with a near-custom user experience. By observing and tracking the browsing behaviour...
Personalisation is becoming an increasingly prominent factor in ecommerce, with retailers looking to leverage every advantage in the race for customers. Peerius is an application that aims to serve up a more personalised experience for different visitors to your site. From ‘smart’ recommendations and content, through to smart email...
Event tracking is an important facet of Google Analytics, providing users with the option to track a variety of different events and actions on their site. Events can be set as clicks, or interactions with various elements of your site, or you can set them up to track other,...
Formisimo is a form analytics app, designed to lift the lid on user behaviour and interaction with your forms. Formisimo tracks all interactions with your forms, and feeds back data as to how individual site users interact with your forms. From these insights, making subtle changes to your forms...
Sauce Labs is an automated testing tool, allowing cross browser and mobile testing in the cloud. Sauce Labs has been designed to run tests at scale, including Selenium testing and Javascript Unit testing, and automatic visual reports make it a breeze to hone in on compatibility issues to resolve...
Browser Stack is a cross-browser testing tool, presenting developers with access to a range of different real browsers to test their user experience. This can also apply across devices, with Browser Stack supporting over 700 different web and mobile browsers. Running your sites through Browser Stack can highlight any...
Open Device Labs are places that gather a load of different mobile devices, and allow anyone to then come in and test their websites/apps on those devices. In other words, they allow you to test your site on a load of different phones and tablets, without the expense and...
Mr Tappy is a practical camera stand for mobile user testing. It’s made of aircraft grade aluminium, and is super light, allowing you to attach a phone or tablet to a pad. The pad is attached to an arm that then allows you to attach a small webcam facing...
Google’s Display Ad Planner is a great tool for those planning a display ad campaign (as opposed to a text ad campaign). Working in a broadly similar way to the Keyword Tool, the Display Ad Planner allows you to identify demographics, device split, and suggested keyword ad groups, based...
The Google Keyword Tool is a staple for anyone running an Adwords campaign. Also helpful as a keyword research tool, the Keyword Tool allows you to find related keywords, which can subsequently be targeted through your campaigns. The tool presents suggested keywords, along with search volumes, competitiveness, average CPC...