If youÕve ever found Google Analytics to be limiting, clunky, or just not ÔdeepÕ enough, MixPanel may well be the analytics package for you. Asking questions about your data is an important element of devising a CRO strategy, and where Google falls down on sophistication, MixPanel picks up the...
Flurry Analytics from Yahoo is great for tracking the performance and usage of mobile apps, and is considered an industry standard, with over 170,000 app developers currently using their service across over 540,000 apps. Flurry allows you to gain insights into the user path through your app, charting various...
Similar to full Google Analytics, Google Analytics for Apps allows you to use the same methodology in tracking and eliciting intelligence from your app or mobile site. Set goals and funnels in the same way for your mobile traffic, and monitor the results through your Analytics interface, for gradual,...
The starting point for most in CRO, Google Analytics provides unparalleled tracking, statistics and insights. From monitoring website traffic in the round through to setting up conversion funnels, goals and objectives, Google Analytics lets you figure out which areas of your site perform well, relative to those that don’t....
Another great session recording tool, InspectLet gives you the enhanced depth of insight that brings your analytics to life. Rather than just the ÔhowÕ, you also see the ÔwhyÕ – with recorded sessions, you can establish why certain pages work better than others, or why certain sessions have converted...
In some ways, Clicktale builds on the functionality offered by other services like CrazyEgg, providing visitor information in the form of heatmaps so you can tweak how you present your site. But rather than just a summary of aggregated click behaviour, Clicktale also shows you video insights into how...
CrazyEgg is a nifty little tool, tracking and providing insights into the browsing activity of visitors to your sites. They describe themselves as like Ôa pair of X-ray glassesÕ, giving you a behind-the-scenes look at how people actually scroll, click and take action on your site. From this data,...
Load Impact is another good tool for performance testing, allowing load tests for websites, web apps, mobile apps and APIs in seconds. From automating the testing process for continual Ôready to releaseÕ updates, through to rigorous API testing, web app testing and mobile testing under a range of different...
Dynatrace is an application performance monitoring tool (APM), giving you stunning reports and insights into usage and performance. Ideal for those running an online service, or even with a website youÕre looking to keep fighting-fit, Dynatrace supports a range of difference technologies to provide extensive insights and intelligence. The...
A great service for website performance monitoring and reporting. NCC Group’s Website Performance tools are excellent for flagging problems, and for alerting you to issues with your site. Automated alerts and insights help influence how you streamline your site experience, while load tests can allow you to synthesize periods...