Archive for Author: cro

Google Analytics for Apps

Similar to full Google Analytics, Google Analytics for Apps allows you to use the same methodology in tracking and eliciting intelligence from your app or mobile site. Set goals and funnels in the same way for your mobile traffic, and monitor the results through your Analytics interface, for gradual,...

Flurry

Flurry Analytics from Yahoo is great for tracking the performance and usage of mobile apps, and is considered an industry standard, with over 170,000 app developers currently using their service across over 540,000 apps. Flurry allows you to gain insights into the user path through your app, charting various...

Mixpanel

If youÕve ever found Google Analytics to be limiting, clunky, or just not ÔdeepÕ enough, MixPanel may well be the analytics package for you. Asking questions about your data is an important element of devising a CRO strategy, and where Google falls down on sophistication, MixPanel picks up the...

Google Keyword Tool

The Google Keyword Tool is a staple for anyone running an Adwords campaign. Also helpful as a keyword research tool, the Keyword Tool allows you to find related keywords, which can subsequently be targeted through your campaigns. The tool presents suggested keywords, along with search volumes, competitiveness, average CPC...

Display Ad Planner

Google’s Display Ad Planner is a great tool for those planning a display ad campaign (as opposed to a text ad campaign). Working in a broadly similar way to the Keyword Tool, the Display Ad Planner allows you to identify demographics, device split, and suggested keyword ad groups, based...

Mr Tappy

Mr Tappy is a practical camera stand for mobile user testing. It’s made of aircraft grade aluminium, and is super light, allowing you to attach a phone or tablet to a pad. The pad is attached to an arm that then allows you to attach a small webcam facing...