Archive for Author: cro

Whatusersdo.com

With packages starting at £10k per annum, it’s not necessarily a cheap service. But whatusersdo.com offers you the chance to collect videos from user testing sessions on your site, wth 50 tests available at the entry level. For serious ecommerce businesses, this can be money well spent, delivering invaluable...

Solr

Solr, as in ‘Solar’, was originally created by CNET Networks in-house developers, and was released as an open source alternative for on-site search in 2004. Solr indexes your site content, including support for in-document search across PDF and other files, providing your users with results optimised for speed and...

Struq

Struq is a fast-growing remarketing platform, provide retargetting across devices to capitalise on every possible sale, a factor they say can contribute to an a revenue hike of 30%. Working with Struq means you can focus marketing spend on customers who have already interacted with your site, meaning every...

Inspectlet

InspectLet allows you to track what’s going on in individual user sessions, so you can get a feel for how people interact with your site, and where they have difficulties that could be hampering conversions. Allows you to record sessions, view heat maps, scroll maps and click maps, it’s...

Google Custom Search

The classic on-site search tool, Google allows you to set up a free custom search box, with limited customisation potential, for including on your site. This can be monetized by Google Adsense, or you can pay $100 annually to remove the ads and open up a wider range of...

Clicktale

Clicktale provides heatmaps, clickmaps and session captures to give you a realistic sense of how visitors are engaging with different parts of your site. The reports are easy to understand, and data easy to access, so you can combine the numbers with the session recordings for the best insights...

Mockflow

MockFlow is incredibly easy to use, allowing you to sketch out wireframe concepts in seconds. Free to use at the most basic level, you can opt to increase your storage levels and contributor accounts from just $14/month. As well as drawing out wireframes, you can also use MockFlow to...

Adinsight

AdInsight is now ResponseTap, an advanced phone tracking app that’s great for improving your user experience and driving more profitable calls. By tracking the steps that people take on your site before calling, as well as tracking the conversion rate to calls and other broader data, ResponseTap allows you...

Axure

Axure is an industry-standard for wireframing, prototyping and flow diagrams. Axure is also great for mobile prototyping, for developing for mobile web or apps. Coming in at under $290 for the standard license ($589 for Pro) you also get the benefit of regular updates. A good old fashioned download,...

Tealeaf

Now part of IBM’s Enterprise Marketing Management, Tealeaf is an enterprise grade application targeting larger traffic sites. Tealeaf captures some of the most comprehensive stats and analytics in the industry. Your company needs to request a meeting to get things off the ground, but for advanced users at significant...