Google Site: Operator

The site operator is a command in Google that allows you to search all the indexed pages of a given site. Say you wanted to look at every page on the BBC website – type into Google to generate results pages of exclusively indexed URLs at For searching within a site, you can type + widgets, to look for references to the keyword ‘widgets’ throughout the source site. This is incredibly useful for looking at competing sites in more detail, so you can get a feel for how your competitors are approaching their search engine marketing.