Archive for Category: Competitor Analysis

Searchmetrics

SearchMetrics is a great tool for optimising for search engines, and for finding the analytics data you need from your own and competing sites to get ahead. Aimed at the enterprise market, SearchMetrics even has it’s own Market Share Benchmarks and tracking capabilities, so you can set your campaign...

Ayima Redirect Tool

The Ayima Redirect Tool is an extension of Chrome used to redirect customers to your site whenever possible. It is responsible for checking bad links and redirects, as well as HTTP headers for errors that can make the difference between appearing in Googleƕs website rankings and your site being...

Google Suggests

Google Suggest gives suggestions for search queries in real-time, based on what other users have searched for using the same keywords. It’s the function in Google that suggests ‘I want to break free’, ‘I want that dress’ and ‘I want that trend’ when you start a query with ‘I...

Sitemaps.xml

The sitemaps protocol gives a webmaster an opportunity to inform search engines about all the URLs on your site that are ready for crawling. It is an XML file that assists Google, and other search engines, in locating the URLs for a site. Additionally, you are allowed to include...

Google Site: Operator

The site operator is a command in Google that allows you to search all the indexed pages of a given site. Say you wanted to look at every page on the BBC website – type site:bbc.co.uk into Google to generate results pages of exclusively indexed URLs at bbc.co.uk. For...

Socialcrawlytics

SocialCrawlytics is a social media analytics tool, designed in part to allow for comprehensive competitor analysis on social media. With SocialCrawlytics, you can dig deeper into your competitors’ social media campaigns, identifying the types of content that play well for them. With these insights at your finger tips, it...

Hitwise

Hitwise (owned by Experian) buy web browsing logs from internet service providers. They use these anonymous logs to build reports showing how users brows the web. Want to see which sites people visit immediately before they visit your biggest competitor? Want to see roughly how much traffic a site...

Screaming Frog

The industry standard website crawler. Screaming Frog is brilliant for understanding a website’s link architecture, content makeup, whether particular tags are present in the code of pages, etc. http://www.screamingfrog.co.uk/seo-spider/

Xenu

Xenu is a really useful tool, used to help you identify and fix the broken links to your webpage. Xenu is the tool you need to prevent broken links and 404s happening on your site. It features a simple interface, the ability to check and re-check broken links until...

Url Profiler

URL Profiler is an all-in-one tool which enables you to run a series of data reports, into backlinks, content and social media performance. From your own point of view, it’s a great tool for pulling together backlink data and audits, so you can get the data to back up...