Archive for Category: Competitor Analysis

Twitter Api

The Twitter API can be used to extract data from a number of Twitter profiles, so you can feed Tweet details, retweets, favourites and other interactions into a manageable, central format. This is great for keeping track on what your competitors are doing on Twitter, so you can get...

Google Site: Operator

The site operator is a command in Google that allows you to search all the indexed pages of a given site. Say you wanted to look at every page on the BBC website – type site:bbc.co.uk into Google to generate results pages of exclusively indexed URLs at bbc.co.uk. For...

Sitemaps.xml

The sitemaps protocol gives a webmaster an opportunity to inform search engines about all the URLs on your site that are ready for crawling. It is an XML file that assists Google, and other search engines, in locating the URLs for a site. Additionally, you are allowed to include...

Ayima Redirect Tool

The Ayima Redirect Tool is an extension of Chrome used to redirect customers to your site whenever possible. It is responsible for checking bad links and redirects, as well as HTTP headers for errors that can make the difference between appearing in Googleƕs website rankings and your site being...

Majestic

In addition to running your own website through Majestic, you can also generate reports for any competing URL. This can help you figure out what you need to do in terms of SEO to progress relative to the competition, and you can even run direct comparisons between multiple URLs...

Socialcrawlytics

SocialCrawlytics is a social media analytics tool, designed in part to allow for comprehensive competitor analysis on social media. With SocialCrawlytics, you can dig deeper into your competitors’ social media campaigns, identifying the types of content that play well for them. With these insights at your finger tips, it...

Ga Debug

Google Analytics Debugger is a plug-in designed to work with your Google Analytics account. When used alongside your GA account, this tool helps to flag bugs or errors that could impact on the way your Analytics are reporting. This includes warning you of inaccurate analytic tracking codes, improper running...

Google Tag Assisant

If you have had trouble using any of the Google tools, then Google Tag Assistant may be able to help you with troubleshooting the program so it works. It is compatible with Google Analytics, Google Tag manager, Google AdWords and any other supported Google tag programs you may use....

Chrome Console

Press Cmd + Option + J on a Mac, or Ctrl + Shift + J in Chrome to bring up the Console. The Console is a debugging tool, flagging up errors within Chrome so you can effectively debug and streamline your user experience. In terms of competitor analysis, it...

Privacy Badger

Privacy Badger works to provide your customers with peace of mind as they browse your website, by blocking invisible trackers and ads that may be trying to collect intelligence on your customers. This blocker is effective because it identifies and then blocks these types of ads, while allowing those...