Archive for Category: Competitor Analysis

Ghostery

Ghostery is a company that provides both transparency and security, leading to overall control of your companyÕs data. Ghostery also provides unique insight on your customerÕs interests. It operates using a simple interface to protect your data, regardless of whether you store it in the Cloud, on your company...

Builtwith

BuiltWith is an interesting tool for anyone engaging in CRO, or using tools and apps like these to build out their online business. BuiltWith tracks over 8500 different technologies, recognising their footprints so they can flag up on a search for your competitors’ sites. This means you can find...

Url Profiler

URL Profiler is an all-in-one tool which enables you to run a series of data reports, into backlinks, content and social media performance. From your own point of view, it’s a great tool for pulling together backlink data and audits, so you can get the data to back up...

Xenu

Xenu is a really useful tool, used to help you identify and fix the broken links to your webpage. Xenu is the tool you need to prevent broken links and 404s happening on your site. It features a simple interface, the ability to check and re-check broken links until...

Screaming Frog

The industry standard website crawler. Screaming Frog is brilliant for understanding a website’s link architecture, content makeup, whether particular tags are present in the code of pages, etc. http://www.screamingfrog.co.uk/seo-spider/

Hitwise

Hitwise (owned by Experian) buy web browsing logs from internet service providers. They use these anonymous logs to build reports showing how users brows the web. Want to see which sites people visit immediately before they visit your biggest competitor? Want to see roughly how much traffic a site...