Email Vision / Predictive Intent

Acquired by SmartFocus back in 2012, PredictiveIntent is now part of the SmartFocus suite of solutions. It works by attempting to predict the intentions of visitors at a personal, individual level, so as to better serve visitors with a near-custom user experience. By observing and tracking the browsing behaviour of your users, SmartFocus can segment different visitors in order to serve them the content and products most relevant to their needs. Think of it as adding the ‘intelligence’ dimension to your campaigns, so individuals can be targeted with more personally appropriate content to drive conversions.