Personalisation is becoming an increasingly prominent factor in ecommerce, with retailers looking to leverage every advantage in the race for customers. Peerius is an application that aims to serve up a more personalised experience for different visitors to your site. From ‘smart’ recommendations and content, through to smart email technologies, Peerius helps by largely customising the content presented around the individual concerned, which it says can have an upwards of 10% lift on turnover.