Google Analytics Events

Event tracking is an important facet of Google Analytics, providing users with the option to track a variety of different events and actions on their site. Events can be set as clicks, or interactions with various elements of your site, or you can set them up to track other, non-interactive metrics, depending on what data you are looking to extract from your analytics. The Event tracking function is incredibly useful for drawing a range of conclusions and insights into the way visitors interact with various different elements of your site, so you can extract data on myriad different bases to aid in your CRO efforts.