Google Analytics

The starting point for most in CRO, Google Analytics provides unparalleled tracking, statistics and insights. From monitoring website traffic in the round through to setting up conversion funnels, goals and objectives, Google Analytics lets you figure out which areas of your site perform well, relative to those that don’t. Once you’ve made changes, you can then use Analytics to track the results. In short, Google Analytics removed the guesswork from much of your CRO efforts, so you can focus on improving and streamlining what actually matters to your site and your visitors.