If youÕve ever found Google Analytics to be limiting, clunky, or just not ÔdeepÕ enough, MixPanel may well be the analytics package for you. Asking questions about your data is an important element of devising a CRO strategy, and where Google falls down on sophistication, MixPanel picks up the mantle. This allows you the most comprehensive analysis of data possible, so you can really drill down into the machinations of traffic to, through and on your site. Unlike Google Analytics, MixPanel is a paid-for service, variable depending on the number of Ôdata pointsÕ incurred monthly. The first pricing tier comes in at $150 per month.