AdInsight is now ResponseTap, an advanced phone tracking app that’s great for improving your user experience and driving more profitable calls. By tracking the steps that people take on your site before calling, as well as tracking the conversion rate to calls and other broader data, ResponseTap allows you to see where you can improve on-site to reduce customer service calls, or improve your conversion rate on sales calls if applicable. This means you can push your total CPA down, reducing support costs and improving the efficiency of your call handling.