It’s also possible to set up remarketing through AdWords, which of course hooks up nicely with your Google Analytics account. This makes it simple to find audiences for retargeting, and to communicate that to your AdWords account, creating the ‘follow round’ effect on Google and network sites that works incredibly well. Simply create a Remarketing Audience within your Analytics account, then you’re good to go. The audience will appear automatically within your AdWords account, so then it’s just a case of setting up your ads as normal to get your campaign up and running.
