Sometimes, the best data to analyse is broader than user interactions and website analytics. Google Consumer Surveys is a tool you can use to start driving quality market research from the web, putting select questions to an audience of your choosing, from $0.10 per completed response. This is perfect for trialling a new idea, marketing concept, or price point, and allows you to leverage Google’s network of online ad publishers in reaching out to a huge, targeted sample set for the survey results you need. This is low-cost market research, providing you with a whole host of new data to consider. Like the Adwords platform, it’s self-service, so you can login and start running your survey in minutes.