Twitter Analytics

Twitter’s in-built analytics tool is great for getting some numbers on the engagement and impact of your social media efforts. From tracking your profile traffic, mentions, re-tweets and other metrics, through to analysing interactions, the analytics packages allows you to generate your various reports, so you can get a feel for what’s working best. As part of a wider optimisation effort, having Twitter statistics allows you to fine-tune your social media messaging, for better performing campaigns.