Site Speed reports are produced by Google Analytics, available under Content > Site Speed from within your Analytics account. Site Speed reporting is designed to give you a heads up on how individual pages are performing for your visitors, with samples and averages providing a metric for comparison and optimisation. Top line reports are derived from a 1% sample of website users, with the potential to delve in much deeper, including into individual usage data, if needs be. Site Speed allows you to identify areas where your site performs well, and areas where improvements can be made. Once youÕve made adjustments to your site, you can then monitor the results and the month on month change to ascertain whether your pages are performing more effectively as a result.