Qualaroo provides the qualitative data that puts the meat on the bones of your analytics. Analytics show you what’s happening, but they don’t tell you why. With Qualaroo, you can reach out to individual users and ask them about their experience, drilling down into specific segments and categories of your business to tell with greater certainty why people behave as they do on your site. Qualaroo allows you to ask specific questions of your visitors, and to solicit written answers – perfect for getting round any stumbling blocks presented by your analytics. The service also comes with a free trial too, so you can get a feel for what it’s all about before signing up to the monthly membership.