Formerly Tagman, Ensighten is the new name for this so-called ‘open marketing platform’. Ensighten manages different tags and tag data across multiple different devices, so you can effective track the individual across desktop, laptop, mobile and tablet, for follow-round segmentation and personalisation. The app also reduces tag deployment times, and as a result cuts back on the overall load time of your pages, while streamlining your tracking efforts across different platforms. This means you can gain true, 360-insights into your customer without sacrificing the browsing experience, providing you with the most comprehensive data you can collect.
