Archive for Category: Web Analytics

Client Id

The client ID, or User ID is Google’s tracking tool for collecting broader data from a user. Assigned to users for tracking across devices and across browsing sessions, the user ID is unique to an individual visitor (or customer) so you can really drill down into how they in...

Adobe Sitecatalyst/discover

Sitecatalyst is Adobe’s enterprise grade analytics tool, aimed squarely at larger budget markets. With a price point of around $5000/month, this is a considerable expense. However, if there’s room in your business for it, the gains that can be made from having access to this depth of data and...

Webtrends

Used by Renault, McAfee Security, Virgin Atlantic and others, Webtrends was a founding force in analytics, with a history in the industry that dates back to its origins in 1993. Today, it’s still one of the most innovative analytics tools about. The story mode is a particularly cool feature,...

Coremetrics

Now part of IBM, Coremetrics is a strong option for your analytics, providing volumes of data in an easy to manage way. Coremetrics integrates seamlessly in both directions with other analytics packages, so you can import your historic data into Coremetrics once you sign up for an account, meaning...

Ometria

Ometria uses comprehensive analytics and data to create custom, personalised experienced based on delivering stronger conversion rates. They look at individual customers and build a tailor-made profile, depending on the various segments and individual triggers. This means your marketing, remarketing and follow-up strategies can be pitched as accurately as...

Promotions

Enhanced Ecommerce is also capable of tracking internal promotions data, allowing you to determine how effective your own on-site ads, recommendations and promotions have been. You can measure impressions, clicks, Add to Cart, transactions, and a number of other metrics around your promotion, to get a sense for whether...

Checkout Steps

With the Enhanced Ecommerce plug-in, you can be tracking how visitors interact with your checkout steps, as well as building in tracking by the variables they select at each step. This gives you an absolute overview of the checkout process on your site, one of the best places to...

Merchandising

Universal Analytics makes reliable interactions and transactional data to be tracked and collected for merchandising purposes possible, without investigating a separate merchandising tool. By setting up filters, segments and goals, and thanks to most of the heavy lifting done by the ecommerce add-ons, you can start to build a...

Enhanced Ecommerce

Enhanced ecommerce is a plug-in for Universal Analytics users (analytics.js users only, classic users need to migrate to UA first). It enables the tracking of a range of crucial ecommerce specific data, like product views, add to carts, transactions, refunds, and abandoments, so you can get a very precise...

Custom Dimensions and Metrics

Custom dimensions and metrics allow you to set your own rules, in terms of what business data Universal Analytics takes into account. You can set up and specify the parameters of your metrics to create your own unique segments, which might not otherwise be reportable through a standard analytics...