Custom Dimensions <span class='fc_lc'>and</span> Metrics

Custom Dimensions and Metrics

Custom dimensions and metrics allow you to set your own rules, in terms of what business data Universal Analytics takes into account. You can set up and specify the parameters of your metrics to create your own unique segments, which might not otherwise be reportable through a standard analytics setup. Some coding knowledge required to integrate on-site, but Google has tons of helpful resources for getting this up and running. Premium accounts can track up to 200 variables simultaneously.