Funnel reports present a visualisation of your conversion funnel, factoring in and tracking data at various different points of the process. So, your funnel might track traffic to your landing page, sign-ups to your email list, and then conversions/sales, presented as a chain in a visually sensible way so you can see at a glance where your funnel is performing well, and where improvements can be made. Setting up funnel reports first requires you to set Goals within Analytics, so set each step of your funnel as a trackable goal to complete the chain. From a CRO perspective, this is dynamite – you can see instantly where your prospects stand at different stages of your funnel, so you can start to optimise for improving those results.
