There are two ways you can track interactions by geography within Google Analytics, great for filtering data to gain geographic insights into how your site is performing. It’s possible to create filters by selections of countries (for international sales regions for example), or by selection of sub-regions (like cities, metropolitan areas, etc), so you can view this data in a grouped way, depending on your geographic strategy. Great for getting an idea of which regions are performing best, or which territories to focus on for growth.