Archive for Category: Web Analytics

Custom Dimensions and Metrics

Custom dimensions and metrics allow you to set your own rules, in terms of what business data Universal Analytics takes into account. You can set up and specify the parameters of your metrics to create your own unique segments, which might not otherwise be reportable through a standard analytics...

Enhanced Ecommerce

Enhanced ecommerce is a plug-in for Universal Analytics users (analytics.js users only, classic users need to migrate to UA first). It enables the tracking of a range of crucial ecommerce specific data, like product views, add to carts, transactions, refunds, and abandoments, so you can get a very precise...

Merchandising

Universal Analytics makes reliable interactions and transactional data to be tracked and collected for merchandising purposes possible, without investigating a separate merchandising tool. By setting up filters, segments and goals, and thanks to most of the heavy lifting done by the ecommerce add-ons, you can start to build a...

Google Analytics

The default option for most, Google Analytics is free, yet powerful enough to cater to a huge range of tracking requirements. Installed with a single tracking code, you can unlock the full power of your data by using a range of different reports, tools, goals and filters, to set-up...

Landing Pages

Landing Pages is a type of report from within Google Analytics that shows you where people are arriving into your site, and which of your pages in particular is reporting the best stats. This can be used to track the performance of various blog posts, for example, allowing you...

Demographics

Demographics in Analytics makes it possible to dig down into the Age, Gender, Location and interests of those visiting or engaging with your website. These statistics are collected by default by the Analytics tracking code, which means you have flexibility in the data reports you can generate, filtered or...

Funnel Reports

Funnel reports present a visualisation of your conversion funnel, factoring in and tracking data at various different points of the process. So, your funnel might track traffic to your landing page, sign-ups to your email list, and then conversions/sales, presented as a chain in a visually sensible way so...

Segments

Segments are individual sub-sets of your traffic, apportioned by demographics within your Google Analytics accounts. Say, for example, your demographic data shows that women aged 55 from the US are converting at a higher rate than other demographics. You can then create a segment around this profile, retarget these...

Browser Identification

Browser Identification gives you insight into the type of browsers used to access your site. For those with traffic and conversions at scale, this can be useful knowledge, providing a framework for optimization according to different browser and platform experiences. Essentially, if you know how your traffic is viewing...

Geography

There are two ways you can track interactions by geography within Google Analytics, great for filtering data to gain geographic insights into how your site is performing. It’s possible to create filters by selections of countries (for international sales regions for example), or by selection of sub-regions (like cities,...