Archive for Category: Web Analytics

Merchandising

Universal Analytics makes reliable interactions and transactional data to be tracked and collected for merchandising purposes possible, without investigating a separate merchandising tool. By setting up filters, segments and goals, and thanks to most of the heavy lifting done by the ecommerce add-ons, you can start to build a...

Checkout Steps

With the Enhanced Ecommerce plug-in, you can be tracking how visitors interact with your checkout steps, as well as building in tracking by the variables they select at each step. This gives you an absolute overview of the checkout process on your site, one of the best places to...

Promotions

Enhanced Ecommerce is also capable of tracking internal promotions data, allowing you to determine how effective your own on-site ads, recommendations and promotions have been. You can measure impressions, clicks, Add to Cart, transactions, and a number of other metrics around your promotion, to get a sense for whether...

Google Analytics

The default option for most, Google Analytics is free, yet powerful enough to cater to a huge range of tracking requirements. Installed with a single tracking code, you can unlock the full power of your data by using a range of different reports, tools, goals and filters, to set-up...

Landing Pages

Landing Pages is a type of report from within Google Analytics that shows you where people are arriving into your site, and which of your pages in particular is reporting the best stats. This can be used to track the performance of various blog posts, for example, allowing you...

Demographics

Demographics in Analytics makes it possible to dig down into the Age, Gender, Location and interests of those visiting or engaging with your website. These statistics are collected by default by the Analytics tracking code, which means you have flexibility in the data reports you can generate, filtered or...

Funnel Reports

Funnel reports present a visualisation of your conversion funnel, factoring in and tracking data at various different points of the process. So, your funnel might track traffic to your landing page, sign-ups to your email list, and then conversions/sales, presented as a chain in a visually sensible way so...

Segments

Segments are individual sub-sets of your traffic, apportioned by demographics within your Google Analytics accounts. Say, for example, your demographic data shows that women aged 55 from the US are converting at a higher rate than other demographics. You can then create a segment around this profile, retarget these...

Browser Identification

Browser Identification gives you insight into the type of browsers used to access your site. For those with traffic and conversions at scale, this can be useful knowledge, providing a framework for optimization according to different browser and platform experiences. Essentially, if you know how your traffic is viewing...

Geography

There are two ways you can track interactions by geography within Google Analytics, great for filtering data to gain geographic insights into how your site is performing. It’s possible to create filters by selections of countries (for international sales regions for example), or by selection of sub-regions (like cities,...