Enhanced Ecommerce is also capable of tracking internal promotions data, allowing you to determine how effective your own on-site ads, recommendations and promotions have been. You can measure impressions, clicks, Add to Cart, transactions, and a number of other metrics around your promotion, to get a sense for whether you’re making the most of your own cross-promotions, sales and promotions. Analytics formats this nicely too, so you get a strong overview of the top-line figures, as well as the data.