Used by Renault, McAfee Security, Virgin Atlantic and others, Webtrends was a founding force in analytics, with a history in the industry that dates back to its origins in 1993. Today, it’s still one of the most innovative analytics tools about. The story mode is a particularly cool feature, presenting certain analytic reports in narrative form. It’s different to what you’ll find elsewhere, but this gives a new angle to your data, helpful in extracting actionable results.