Mailchimp is an email service provider that has been in business since 2001. The go-to email marketing tool for small businesses (on account of its generous free service level), Mailchimp allows you to run effective email marketing campaigns thanks to a wide palette of tools, customisation options and wizards. The analytics are basic, but enough to provide you with meaningful insights into whatÕs going on with your email marketing. And when it comes to hooking up with third-party apps, few present the same range of possibilities as Mailchimp Ð it works with pretty much anything else youÕd need to hook up to online, to give you as much control as possible over your email campaigns.
