Archive for Category: Competitor Analysis

Sitemaps.xml

The sitemaps protocol gives a webmaster an opportunity to inform search engines about all the URLs on your site that are ready for crawling. It is an XML file that assists Google, and other search engines, in locating the URLs for a site. Additionally, you are allowed to include...

Google Site: Operator

The site operator is a command in Google that allows you to search all the indexed pages of a given site. Say you wanted to look at every page on the BBC website – type site:bbc.co.uk into Google to generate results pages of exclusively indexed URLs at bbc.co.uk. For...

Twitter Api

The Twitter API can be used to extract data from a number of Twitter profiles, so you can feed Tweet details, retweets, favourites and other interactions into a manageable, central format. This is great for keeping track on what your competitors are doing on Twitter, so you can get...

Majestic

In addition to running your own website through Majestic, you can also generate reports for any competing URL. This can help you figure out what you need to do in terms of SEO to progress relative to the competition, and you can even run direct comparisons between multiple URLs...

Facebook Api

Similarly, the Facebook API allows you to draw analytics on Facebook pages you choose to track, so you can start to analyse the reach, likes, shares, comments and other metrics from Facebook pages. There’s no need to be the page admin – it is possible to start tracking and...

Bitly

Bit.ly is the most widely-used URL shortener on the planet. For spying on the competition, it’s fantastic, with essentially open data for anyone to view. Bitly track stats for every link they generate, and you can access these stats by adding a + sign to the URL – bit.ly/xyz...

Pinterest

Pinterest is clearly important for ecommerce, and it’s extensively used for driving traffic and social engagement. In terms of keeping tabs on competitors, you can access a range of data about the posts, pins and strategy of your competition. Their competitor benchmark tool makes it as straightforward as possible...

Who is Hosting This

Who Is Hosting This is a free web-tool you can use to uncover who is hosting a particular domain, providing you with information on the webhost’s identity, nameservers, IP address and a range of other details. This is useful for finding out whether two websites are linked, or for...

Website Grader

From HubSpot, the Website Grader is a smart tool that autogenerates a report for your online marketing efforts, factoring in a range of checklist criteria to compute a total score out of 100. The Website Grader can provide you with no end of ideas for improving your marketing and...

Facebook

Facebook needs very little introduction. As a tool for competitor analysis, it is great for giving you insights into how people engage and interact with the competition through social media. Additionally, it’s a great source of information about what different competitors are up to – for example, if there’s...