Performance and security are the main reasons brands choose CloudFlare as their CDN of choice. Serving some of the largest sites on the Internet, CloudFlare provides speedy access to your site from geographically local servers throughout the world, decreasing load times and improving performance while customers interact with your site across various devices. Their security is second to none, which is barely a surprise given the value and trust so many retailers place in them. CloudFare is great for ensuring your content is served to visitors promptly, wherever they’re coming from, to preserve conversion rates and prevent load-time related abandonments.