Datasift is a social media marketing tool focusing on the analytics side. The platform doesn’t handle posts or interactions on your social media profile – rather, it interprets data, and provides comprehensive, ‘deep’ analysis across a range of metrics they determine as relevant. Tracking over 1.5billion interactions on social media daily, the platform can offer unparalleled reliability and scope in its insights. For example, there are over 70 different data points used to compute ‘Sentiment’, which can point to whether certain demographics are positive or negative. For serious online businesses, Datasift is a great tool for capturing laser-focused insights into your social campaigns.