This has now become Signal (, to reflect the aims of the product in delivering that one, ‘single view’ of the customer that is so sought after in this current ecommerce environment. Signal tracks data across various channels, so you can hook up data collected on mobile with data collected through more traditional channels to build as close to the complete picture as possible. As a result, those who use Signal can identify gains in their conversion process through serving up more specific content to tracked individuals, based on their needs, intent and browsing interests. Signal has a number of different tools designed to make this possible.