Ometria uses comprehensive analytics and data to create custom, personalised experienced based on delivering stronger conversion rates. They look at individual customers and build a tailor-made profile, depending on the various segments and individual triggers. This means your marketing, remarketing and follow-up strategies can be pitched as accurately as possible at a given individual, increasingly the likelihood of an additional conversion. Ometria is a solid tool for lifting your maximimum customer lifetime value, so you can squeeze more margin from your current audience.