InspectLet allows you to track what’s going on in individual user sessions, so you can get a feel for how people interact with your site, and where they have difficulties that could be hampering conversions. Allows you to record sessions, view heat maps, scroll maps and click maps, it’s...
Usertesting.com gives you the ability to collect videos of real users engaging with your site, providing the most accurate reflection of what your visitors are actually thinking. Rather than interpreting data, or watching a session cam, this can actually show you the reactions of your customers in much more...
Sessioncam is a session recording tool that allows you to find out exactly how people are interacting with your site. Access individual sessions to establish why your visitors are buying or abandoning, and which elements might be driving those decisions. Giving in-depth insights you can run alongside analytics, you...
Salecycle is great for remarketing, aiming to reconnect your brand with the average 70% of users who abandon the shopping process. Their VP of Sales describes his job as ‘selling money’, and given the increase in sales the software generates from reaching out to otherwise lost customers, this is...
VE Interactive is a London-based technology firm employing around 700 people, which serves over 600 e-commerce clients across different sectors. VE allows you to track each stage of the transaction process, with a view to highlighting abandoned baskets for retargeting and driving stronger revenues. A cool feature of the...
SearchMetrics is a great tool for optimising for search engines, and for finding the analytics data you need from your own and competing sites to get ahead. Aimed at the enterprise market, SearchMetrics even has it’s own Market Share Benchmarks and tracking capabilities, so you can set your campaign...
This is a social network website designed specifically for the business community. The site was created with the goal of helping registered users establish and document networks of people they know and trust professionally. A typical LinkedIn member profile emphasizes employment history, educational background, and relevant industry memberships. At...
Crunchbase is an online database/social network, mapping the tech ecosystem on the web. It links the companies, personnel, and VCs notable within the industry in a connected way, so you can find out about the people behind a particular venture, their past experience, and their associations with other companies....
Facebook needs very little introduction. As a tool for competitor analysis, it is great for giving you insights into how people engage and interact with the competition through social media. Additionally, it’s a great source of information about what different competitors are up to – for example, if there’s...