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Ometria uses comprehensive analytics and data to create custom, personalised experienced based on delivering stronger conversion rates. They look at individual customers and build a tailor-made profile, depending on the various segments and individual triggers. This means your marketing, remarketing and follow-up strategies can be...

Now part of IBM, Coremetrics is a strong option for your analytics, providing volumes of data in an easy to manage way. Coremetrics integrates seamlessly in both directions with other analytics packages, so you can import your historic data into Coremetrics once you sign up...

Used by Renault, McAfee Security, Virgin Atlantic and others, Webtrends was a founding force in analytics, with a history in the industry that dates back to its origins in 1993. Today, it's still one of the most innovative analytics tools about. The story mode is...

Sitecatalyst is Adobe's enterprise grade analytics tool, aimed squarely at larger budget markets. With a price point of around $5000/month, this is a considerable expense. However, if there's room in your business for it, the gains that can be made from having access to this...

Segmenting by visitor type let's you see engagement with your brand from existing customers, while tracking new customers as a separate stream. Commonly, you'll use this method of segmentation to choose between new and returning visitors, or logged in vs. non-logged in visits. Useful data...

You can also segment on the type of device used to view your site. If your traffic is overwhelmingly mobile, it's the mobile experience you need to be optimising. Only segmenting in this way will let you know whether you're focusing around providing the right...

Universal analytics is Google Analytics one stage further. Relying on a universal user ID assigned to an individual session or user, you can effectively track more insights, especially as relates to the experience of logged-in users on your site. An upgrade from within your Google...

The client ID, or User ID is Google's tracking tool for collecting broader data from a user. Assigned to users for tracking across devices and across browsing sessions, the user ID is unique to an individual visitor (or customer) so you can really drill down...

Custom dimensions and metrics allow you to set your own rules, in terms of what business data Universal Analytics takes into account. You can set up and specify the parameters of your metrics to create your own unique segments, which might not otherwise be reportable...

Enhanced ecommerce is a plug-in for Universal Analytics users (analytics.js users only, classic users need to migrate to UA first). It enables the tracking of a range of crucial ecommerce specific data, like product views, add to carts, transactions, refunds, and abandoments, so you can...